Banner Advertising Is Alive And Well
Netopia, Inc. a leader in providing DSL Internet equipment and e-commerce Web platforms to small and medium-size businesses, and SmartAge.com, the first and largest e-commerce and Web services provider focused on helping small businesses find customers and make money on the Web, recently announced the availability of the Netopia Clicks Banner Advertising Exchange Service. With this program Netscape Virtual Office members can advertise their sites for free on other members’ sites, as well as within their own communities. In exchange, they will run banner ads from other participants in the service.
The Netopia Clicks Banner Exchange Service features free banner advertising creation capabilities enabling anyone to create professional-looking banners and advertise their business on thousands of Web sites. In addition, members can track their advertising performance with sophisticated real-time statistics, including click-through rates and total banners shown
“We are pleased to integrate our Smart Clicks(R) service into Netopia’s Virtual Office. This partnership enables Netopia’s customers to communicate within the SmartAge.com community,” states, vice president of marketing for SmartAge.com.Netopia Clicks Banner Exchange Service provides members with the ability to analyze the effectiveness of their advertising by category. Additionally, Netopia Clicks utilizes SmartAge.com’s Smart Targeting technology to place ads on the types of sites that prove best for a particular member.” With Netopia Clicks, small business owners who want to promote their businesses can easily reach new customers by creating and displaying customized banners that increase their Web presence and drive new business to their sites, all for free,” said president and CEO of Netopia.
Netopia, Inc. develops markets and supports Internet and electronic commerce infrastructure for small and medium-size businesses. Netopia’s DSL equipment and E-commerce Web platforms enable businesses to connect easily and cost-effectively to the Internet, establish and enhance their Internet presence, and conduct business and electronic commerce on the Web.
With the Netopia Web site and E-commerce platforms, the Company has established Web-based services with Citigroup’s Bizzed.com, Cendant Corporation, Netscape Netcenter, Jato Communications, France Telecom, Freeserve and Concentric Network. With its Netopia DSL Router family, the Company has established interoperability with central office equipment from Copper Mountain Networks, Lucent Technologies and Nokia; and has established strategic distribution relationships with leading CLECs including Covad Communications, DSL.net, NorthPoint Communications, Rhythms NetConnections Inc. and Jato Communications; and with hundreds of ISPs including France Telecom, Telecom Italia, Bell Atlantic, PSINet, Verio, UUNet, Earthlink and Concentric Network.
SmartAge.com offers its community of small businesses over 20 services, including SmartClicks(R), a free online advertising exchange program that delivers click-through rates twice the industry norm. SmartAge.com also works to facilitate its members’ success through expert advice and community interaction.
Since it’s founding in January 1998, its membership has climbed to more than one million small businesses and is growing by more than 21,000 members per week. Led by CEO and founder, former CEO of Softbank Forums and former President of Ziff-Davis Publishing, SmartAge.com employs over 90 professionals focused on the small business community. The company is headquartered in San Francisco with additional technical staff in Charlotte, N.C., and sales offices in Chicago, New York and Boston.